Mercedes-Benz will create its own electric car brand

Daimler plans to roll out its own electric car brand to compete with Tesla Motors and reduce its dependency on non-electric vehicles.

7/17/16 5:00 am chumakdenis 1

A couple of weeks ago, Mercedes-Benz announced that all of its models will see some form of electrification in the near future.

Following that announcement, Mercedes might differentiate its electric vehicles from the rest of its cars by creating an electric car brand.

As German publication Handelsblatt reported, Daimler-- the maker of Mercedes-Benz luxury cars-- will roll out its own electric car brand to compete with Tesla Motors and reduce its dependency on gasoline-powered cars.

The launch of the electric car brand is planned for September in Paris, where Mercedes wants to present a SUV model, which is based on the current GLC model.

The electric car should go on sale next year and should be produced on company’s existing factories to keep costs manageable and production flexible.

The rest of the Mercedes-Benz models are planned up to 2020.

The final decision regarding special electric brand will be made by voting on July 20 among Daimler’s non-executive supervisory board.

Stay tuned with us for more information regarding it.