1. Hybrids
  2. Hyundai has launched all-new luxury brand called Genesis

Hyundai has launched all-new luxury brand called Genesis

Hyundai's Genesis luxury brand plans to enter the plug-in hybrid market and overthrone giants like BMW and Mercedes-Benz.

6/3/16 5:00 am chumakdenis 1

Luxury brands isn’t something new.

Toyota has Lexus brand, Volkswagen has Porsche and starting from now on, Hyundai has Genesis.

 It’s no brainer that luxury EV market segment is much more lucrative than the ordinary one.

Of course, everyone wants to get slice of this pie, even our well-beloved Elon.

So, Hyundai decided to not stand out from the crowd in this matter and has launched Genesis brand.

Well, let’s learn what we know about it.

Genesis

Hyundai's Genesis luxury brand is barely off the ground, but it already plans to enter the plug-in hybrid market-- a move that echoes the alternative-fuel strategies of BMW and Mercedes-Benz.

6088.jpg“The Hyundai and Genesis brands are working on multiple plug-in hybrids that will be an intermediate step before hydrogen fuel cell vehicles take hold in the coming decades”, Dave Zuchowski, CEO of Hyundai Motor America, said in an interview.

"Some of those plug-in hybrids will take the form of the Genesis side of our business," Zuchowski added. "We believe alternative-propulsion engines are going to be really important -- even more important in the luxury market than they are in the mainstream market."

Similarity with BMW and Mercedes-Benz

The approach is similar to those of BMW, Mercedes and Porsche, which offer plug-in hybrid variants of some core vehicles.

Other luxury brands, including Cadillac,Volvo, Audi and Infiniti, plan to add a cord to various models in the coming years.

Zuchowski declined to identify which Genesis vehicles would get plug-in hybrid variants.

The Genesis lineup

6084.jpg6085.jpg6086.jpg

 

 

 

 

 

 

 

The Genesis lineup currently includes the full-size sedan G90, the midsize sedan G80 and soon to get a compact sedan (G70) as well as two crossovers (by 2020).

Why did the company choose to focus on hybrids?

Plug-in hybrids appeal to automakers for their fuel economy and extremely low carbon dioxide emission numbers -- dioxidies are even lower than those of diesels.

Consumers relish them because the vehicles' internal combustion engines eliminate range anxiety.

Indeed, plug-in hybrids have been a rare bright spot for green-vehicle sales in 2016, jumping 40 percent in the first quarter vs. the same period in 2015, according to Edmunds.com.

6092.jpg6093.jpg6094.jpg

 

 

 

 

 

"You get a lot of the benefits of electric vehicles but with a safety net," claimed Zuchowski.

"We think that's a wonderful midterm strategy."

Production

The new brand's first vehicles will go on sale this year.

Price remains unknown yet.

 6089.jpg6090.jpg6091.jpg


 

 

6097.jpg6098.jpg6099.jpg

 

 

 

 

 

 

Stay tuned with us for more information regarding Genesis.

  luxurious hybrids hybrids plug-in hybrid vehicle luxurious automakers hyundai hyundai's genesis luxury brand

You must be logged in to comment!

Connected posts
Lexus LF-FC has finally been unveiled
2017 Hyundai Ioniq details finally revealed
2018 Porsche Mission-E Concept
Next-generation Porsche Le Mans vehicle might be 100% electric
2016 Lexus RX 450h hybrid is finally unveiled at 2015 New York Auto Show
Porsche Pajun Concept
Porsche is not cutting edge anymore
Porsche revealed its new model Cayenne S E-Hybrid at the 2014 Paris Motor Show
Lexus ad slamming electric cars angers EV supporters
Hyundai, Tesla swap charges over Superchargers
Porsche 919 Hybrid Le Mans Prototype
News RSS
New comments

EricDominique Eversince I've got observed this software connected with 먹튀검증커뮤니티소울, When i severely are unable to halt obtaining merchandise by at this tim ...

hustlemediagroup Thanks for sharing this post, if you are looking for a gym wetherill park then please visit our website to find out more

rianneknox Very impressive about your post. Visit us at Charlottenclandscaping.com

rianneknox Some really nice and useful info on this web site, also I conceive the design and style holds good features. Would you mind if Im encouragin ...

ryhoso I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for ...

ryhoso Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the wo ...

ryhoso Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the wo ...

ryhoso Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the wo ...

ryhoso I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for ...

ryhoso I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for ...