Ford invests 4.5 billion dollars into its electrified program and unveils 2017 Ford Focus Electric

The all-new 2017 Ford Focus Electric will receive 100 miles (160 kilometers) of range, DC fast charging technology—Ford Motor Company says 80% recharges can be achieved in 30 minutes—and will have other cool features like Brake Coach—smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System.

12/31/15 4:00 am chumakdenis 1

Ford is the company that doesn’t need an introduction.

Everyone knows that the very first car has been created by Henry Ford, everyone knows that Ford Motor Company generates a huge amount of profit and everyone knows that Ford vehicles are safe, rigid and reliable.

But all of these accolades are about gasoline-powered cars, not electric ones.

In terms of EV manufacturing, Ford is a screw-up.

Sales numbers of Ford’s hybrids and electric vehicles are miserable since on the EV market there are available much better options.

For instance, when Ford has launched Focus Electric hatchback in 2012, it has been overshadowed by the Nissan Leaf –vehicle was coming with almost the same specs with a much lower price.

Ford has sold roughly 6,000 Focus Electrics since the first one was delivered in December 2011.That compares to 88,000 Leafs and 15,700 i3s (in just 18 months).

And with no fast-charging option and a range at the low end of all battery-electric vehicles, the Focus Electric was increasingly uncompetitive.

Nonetheless, it is about to change.

Ford invested 4.5 billion dollars into its electrified program and intends to get a bigger slice of the pie with its 2017 Ford Focus Electric.

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Well, since the company put so high expectations on this car, let’s delve into details and learn more about it.

Ford’s dark horse

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The 2017 Ford Focus Electric is the all-electric vehicle with 100 miles (160 kilometers) of range, DC fast charging technology—Ford Motor Company says 80% recharges can be achieved in 30 minutes—and other cool features like Brake Coach—smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System.

It’s the car that can compete on equal terms with Chevy Bolt, Nissan Leaf, and others.

The 2017 Focus Electric’s additional features

1) SmartGauge with EcoGuide LCD Instrument Cluster - offers a multitude of customizable displays that can help the driver see real-time EV power usage to help maximize vehicle efficiency;

2) Brake Coach - a smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System. The more energy a driver captures through braking, the more energy is returned to the vehicle’s battery;

3) Fun-to-drive character with agile steering and handling - engineered into the vehicle to give drivers a more connected feel to the road.

13 new electrified vehicles 

Ford will also add 13 new EV vehicle nameplates and expand its electrified offerings into Taiwan, South Korea, and China.

Electrified vehicles will include not only battery-electric vehicles, but also the company's hybrids and plug-in hybrids, and potentially even cars with advanced start-stop systems.

 
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Ford plans to show off at least one of these new models at the NAIAS in Detroit this January 11th.

Production

The brand-new Ford Focus Electric is expected to arrive in late 2017.

Price remains unknown yet, but it’s better to be good since around the same time we’ll have Tesla Model 3, 2017 Leaf and Chevy Bolt and Hyundai Ionic.

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