Toyota Motor Corporation finally unveiled fourth-generation Prius

2016 Toyota Prius has 10 percent greater fuel efficiency (thanks to most thermally efficient petrol engine), more responsive driving experience and enhanced occupant protection.

9/11/15 5:00 am chumakdenis 1

We’ve been waiting for it a very long time and here it comes - Toyota Motor Corporation unveils a fourth-generation model of iconic hybrid car –maybe I shouldn’t write iconic, but after 3.5 million vehicles sold globally I’m not sure that I can do it.

Anyway, enough talk.

Here’re pictures of this beauty.







Fourth-generation Toyota Prius has a futuristic design, fun-to-drive dynamics and an impressive gain to fuel economy.

Weird and at the same beautiful, isn’t it?

Well, quirkiness has always been part of Toyota Motor Corporation vehicles, so that’s Ok.

Even good, I might say.

Its bizarre design will stand you out from the crowd.


Prius became a celebrity darling over the last decade, attracting high-profile owners from Miley Cyrus to Leonardo DiCaprio

Similarities between Prius and Mirai

You can definitely see shades of the hydrogen-powered Mirai in this car's aggressive angles, which isn't necessarily a good thing - no one would accuse the Mirai of being a pretty car.

And quite interestingly, the Mirai has taken Prius' spot as Toyota's most forward-looking eco-friendly hero vehicle, which could theoretically give the Prius room to lay off the bizarre design and blend into traffic a little better.







Toyota's new shared platform

Fourth-generation Prius is the first global production car to make use of Toyota's new shared platform (TNGA).

TNGA is the heart of revolutionary improvements that support a more responsive driving experience and enhanced occupant protection.

It promotes the strategic sharing of powertrain components and vehicle platforms with the goal of improving resource efficiency by better than 20 percent.

New engine

 In keeping with the Prius name which means "front runner", the new-generation car continues to build on its eco-car DNA with technical breakthroughs including the world's most thermally efficient petrol engine at 40 per cent.

This remarkable achievement, which provides a significant improvement in fuel efficiency, is due to the adoption of new or substantially revised components that were effectively blueprinted to the finest limits and tolerances.

Reduced weight

Engineers also succeeded with a comprehensive program of size and weight reductions for major hybrid components while maintaining overall performance, confirming Prius as the global pacesetter in hybrid technology.

The cutting-edge development program for the new Prius also focused on a more responsive drive experience achieved through a lower center of gravity, newly developed double-wishbone rear suspension and a more rigid body.


The new rear double wishbone suspension produces a better connection to the road, providing greater control and feedback in all driving conditions.

A more rigid body helps to improve responsiveness while cornering without sacrificing ride quality or occupant comfort.









Unveiled at a special event in Las Vegas ahead of its international motor show debut in Frankfurt next week and an Australian launch early in 2016, the new Prius exterior has completely evolved.

It features a dramatic low-slung silhouette that is approximately 60mm longer, 15mm wider and 20mm lower, delivering a much more planted on-road presence with a lower center of gravity and more space for occupants and their luggage.

Designers embraced Toyota's concept of "Iconic Human-tech" to blend flowing curves with aggressive cut edges, producing ground-breaking advances and aerodynamic innovations that display a sculptural quality.

The hood is lower and the roof peak has been moved forward, creating an athletic shape inspired by a runner in the starting blocks.

The sporty theme for the new Prius is accentuated by the Toyota emblem in the front grille sitting at exactly the same height as on Toyota's 86 sports car.

 It is flanked by new headlamps that minimize frontal area while providing a striking light display that helps define the vehicle's distinctive character.

Bold character lines run along the side from the front fenders - one just above the sill that sweeps up towards the rear fender, while the upper crease morphs into the rear spoiler, which has been lowered.

Striking rear combination lamps express the distinctive lines of the Toyota Prius from the rear spoiler to the trailing edges of the sides.


Exterior colors include an "Emotional Red", which utilizes a newly developed treatment process to achieve a deep and vibrant luster.

The new Prius interior also embraces Toyota's concept of "Iconic Human-tech" with a strong presence that adopts advanced technology complemented by features that are functional, fun and have high visual impact.

Owners will be rewarded with the comfort and utility offered by a wrap-around cockpit, form-hugging seat design, easy-to-use controls and increased visibility.

A sense of quality and space is created through the wide instrument panel with its layered construction that clearly defines the "display zone", separating it from the "control zone" which is now closer to the driver.

More electronic devices

The next-generation Prius will make available a package of electronic safety assistance aids including a pre-collision system, lane departure alert, automatic high beam and active cruise control.

Prius global chief engineer Kouji Toyoshima said that nearly every aspect of Prius has been improved to create a vehicle that will appeal to the senses in its own right, above its well-recognized green credentials.

4813.jpg"There is much more to the new Prius than a green image. From the bold design to the quality interior, the Prius has never had such a powerful presence" - said Mister Toyoshima.

"We have developed an even better Prius by expanding its environmentally sensitive DNA while ramping up its desirability with an emotional design and an engaging drive. It offers a new perspective of what a hybrid can be".

Price and production

Alas, we have no word on pricing and production terms, but we presume that Toyota Motor Corporation will start producing this vehicle quite soon and the price won’t be too high.

Here’s why: a lot of people moved over to gasoline-free vehicles like Tesla Model S, which means the company

is going to need to “lean” a little harder on its own appeal to push cars off dealer lots.

Of course, it's also possible that a promised forthcoming "Eco" model will let the Prius go toe-to-toe with modern electric vehicles, but a lot of that pressure is going to fall on the Mirai, particularly in California where hydrogen infrastructure is getting the strongest push.

Either way, a new Prius is sure to cost a lot less than a Tesla (or even the Mirai).

Let’s be happy with such price reduction and wait the iconic hybrid go into production.

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