Toyota and Mazda will be working together under new fuel cell and plug-in-hybrid technology

Toyota Motor Corporation and Mazda Motor Corporation are in the final stages of talks on a partnership in eco-friendly technology, seeking an edge between tightening environmental regulations and tough emerging-market competition.

6/12/15 5:00 am chumakdenis 1

Toyota and Mazda will cooperate in order to advance/develop fuel cell and plug-in-hybrid technology.

As far as we know, companies are in the final stages of talks on a partnership in eco-friendly technology, seeking an edge between tightening environmental regulations and tough emerging-market competition.

Toyota’s plans

Toyota intends to supply fuel cell and plug-in-hybrid technology.

In 2018, environmentally conscious Golden State plans to push automakers to boost sales volume for electric and fuel cell vehicles. China and other emerging economies are set to strengthen environmental regulations as well.

 Mazda, which has lagged in electric-vehicle technology, hopes to keep up with these changes by bolstering its relationship with Toyota -- Mazda already uses hybrid technology from Toyota and has done so since 2010.

Mazda’s dark horse

In the meantime, everything is not that bad with Mazda Motor Corporation as we might think.

Company does have something to give to this world - proprietary Skyactiv green technology shows boost stellar fuel economy and strong performance.

Toyota hopes to use this technology to add more fuel-efficient gasoline and diesel vehicles alongside its own advanced lineup of hybrids and fuel cell cars(right now only Toyota Mirai).

Other areas of cooperation

The Japanese automakers will also consider cooperating in other areas, including procurement of commercial vehicles from the Toyota group and joint purchasing of parts.

The companies intend to reach an agreement on a broad framework soon. They hope to strengthen their relationship after having achieved positive results from previous agreements. Toyota provided hybrid-vehicle technology to Mazda in 2010, while Mazda agreed in 2012 to supply subcompact cars from a Mexican plant to Toyota.

Mazda tied up with Ford Motor in 1979, with the U.S. automaker holding a 33.4% stake at one point. Ford's deteriorating finances forced it to slash this to 2.1%, and the business alliance weakened as well.

Mutual benefitting

Teaming up with Toyota will help Mazda weather fierce global competition by providing access to costly next-generation green technology, so that Mazda can focus resources on small and midsize vehicles and sports cars.

In the meantime, Toyota Motor Corporation really interested in using Mazda’s Skyactiv engines, which boost stellar fuel economy and strong performance.

Well, it seems that everyone will benefit from this cooperation.

Let’s wish Toyota and Mazda good luck with that and eagerly wait for more news from them.