Campaign Management Software

A campaign management system (CMS) is a software solution designed to handle the various components of a marketing campaign.

4/19/21 4:52 am gangathara 0

A campaign management system (CMS) is a software solution designed to handle the various components of a marketing campaign.

Although it uses the same acronym as content management system (CMS), and their designs may be similar in some ways, they are conceptually different. A content management system identifies and tags individual pieces of marketing content on their way through the creation, design and distribution process. In contrast, a campaign management system is designed to measure the elements and individual components of a marketing campaign.

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