Aston Martin has surprised us at the 2015 Geneva International Motor Show with the debut of an all-electric all-wheel drive DBX Concept
3/23/15 5:00 am chumakdenis 1
Aston Martin has surprised us at the 2015 Geneva International Motor Show with the debut of an all-electric DBX concept.
First thing that catches your eye is an outrageous design of the vehicle.
As Aston Martin says, it represents a major evolution of the company's design language.
"DBX Concept represents a radical diversion for the brand and was created to defy conventional thinking about the luxury GT segment and reach out to a more diverse global audience than ever before" - said Aston Martin engineers about the vehicle.
It was designed by Aston Martin's chief creative officer Marek Reichman and his team at the brand’s global headquarters in Gaydon, Warwickshire.
The concept's exterior bright work is made of machined billet aluminium and the 'black pearl chromium' pain has been designed to offer a level of reflectivity that cannot be obtained through normal paint finishes.
The interior features exposed Nubuck leather, which contrasts with the concept’s hard, hi-tech equipment.
Under the hood
The DBX Concept uses electric motors mounted inboard of the wheels and powered by lithium sulphur cells.
The electric steering is a drive-by-wire arrangement. The toughened glass is auto-dimming, and the driver and front passenger have bespoke head-up displays.
Active LED exterior lights, carbon ceramic brakes with a kinetic energy recovery system (KERS) and rear view cameras in place of conventional mirrors also underline the mould-breaking nature of this luxury GT concept.
“A concept car such as this should, in my view, challenge conventional thinking and explore the art of the possible. In the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range," said Palmer.
The company stated that the DBX Concept is by no means production ready, but is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future.
However, Aston Martin chief executive Andy Palmer confirmed that there were plans to enter a car into the space occupied by the DBX in the future.
“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment," said Palmer. "It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.
“I asked my team at Aston Martin to expand their thinking beyond conventions, to explore what the future of luxury GT motoring would look like in years ahead, and the DBX Concept is the result.”
Well, let's cross our fingers and hope that we'll see production version of DBX within a year or two.
*What do you think about this concept? Do you like it or no? Would you like to see a production-ready version of this vehicle? Leave your comments in the comment section below.