Ferrari unveiled its new 950-horsepower hybrid vehicle at the Geneva Auto Show and plans to conquer the market with $1.34 million LaFerrari sports cars
5/7/14 12:11 pm chumakdenis 1
Ferarri has always been a dream car.But, alas, only a few of us can afford it.But if you have it, you are really lucky one because you are driving not only a car.You're driving a masterpiece from an Italian luxury sports car manufacturer.The fastest car in the world.
Enzo Ferrari was not initially interested in the idea of producing road cars when he formed Scuderia Ferrari (literally "Ferrari Stable", and usually used to mean "Team Ferrari" in 1928 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared, and successfully raced, various drivers in Alfa Romeo cars until 1938, when he was hired by Alfa Romeo to head their motor racing department.
In 1941, Alfa Romeo was confiscated by the fascist government of Benito Mussolini as part of the Axis Powers' war effort. Enzo Ferrari's division was small enough to be unaffected by this. Because he was prohibited by contract from racing for four years, the Scuderia briefly became Auto Avio Costruzioni Ferarri, which ostensibly produced machine tools and aircraft accessories. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse), Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period. It was the first actual Ferrari car (it debuted at the 1940 Mille Miglia), but due to World War II it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed by the Allies in 1944 and rebuilt in 1946, after the war ended, and included a works for road car production.
The first Ferrari road car was the 1947 125 S, powered by a 1.5 L V12 engine; Enzo Ferrari reluctantly built and sold his automobiles to fund Scuderia Ferarri.
Early in 1969, Fiat took a 50% stake in Ferrari. An immediate result was an increase in available investment funds, and work started at once on a factory extension intended to transfer production from Fiat's Turin plant of the Ferrari engined Fiat Dino. New model investment further up in the Ferrari range also received a boost.
In 1988, Enzo Ferrari oversaw the launch of the Ferarri F40, the last new Ferrari to be launched before his death later that year, and arguably one of the most famous supercars ever made. From 2002 to 2004, Ferrari produced the Enzo. The Enzo was Ferrari's fastest model at the time, and was introduced and named in honor of the company's founder, Enzo Ferrari (Although it was to be called the F60, continuing on from the F40 and F50, but Ferrari was so pleased with it, they called it the Enzo instead). It was initially offered to loyal and reoccurring customers, each of the 399 made (minus the 400th which was donated to the Vatican for charity) had a price tag of $650,000 apiece.
On 15 September 2012, 964 Ferrari cars (worth over $162 million) attended the Ferrari Driving Days event at Silverstone Circuit and paraded round the Silverstone Circuit setting a world record.
Ferarri goes serial
Ferrari SpA plans to build more hybrid vehicles following the success of the 1 million-euro ($1.34 million). LaFerrari as the manufacturer works to attract environmentally conscious wealthy buyers.
"I don't believe in the electric cars, but I strongly believe in hybrids," Chairman Luca Cordero di Montezemolo said in a Bloomberg Television interview with Sara Eisen at the manufacturer's headquarters in Maranello, Italy.
Ferrari, the most profitable unit at Turin, Italy-based Fiat SpA, unveiled the LaFerrari sports car at the Geneva Motor Show in March. The 963-horsepower hybrid, which is already sold out, is part of Montezemolo's strategy of boosting earnings with customized versions of its vehicles while restricting their availability to enhance exclusivity.
Ferrari is part of a growing trend by automakers to offer high-performance cars with reduced emissions. Porsche AG will present the $845,000 production version of the 918 Spyder next month at the Frankfurt auto show, while Bayerische Motoren Werke AG (BMW) will showcase the i8 plug-in hybrid supercar. Land Rover said today it will start selling its first hybrids, two sport-utility vehicles, in the U.K. in September.
"It makes sense to test new technology with luxury and high-end cars as customers tend to be less price sensitive, and more willing to pay for additional technology," said Sascha Gommel, an analyst with Commerzbank AG in Frankfurt. "In addition, hybrid technology could make a sports car even more dynamic as an electric powertrain improves the acceleration."
Using technology developed for Formula One racing, the LaFerrari combines two electric motors with a 12-cylinder gasoline engine to produce more horsepower than any previous Ferrari model, while cutting fuel consumption by as much as 40 percent.
Land Rover's hybrids accelerate to 100 kilometers (62 miles) per hour in under 7 seconds, with a top speed of 225 kph, while cutting emissions 26 percent, the U.K. company said.
Ferrari will also look to expand sales beyond vehicles, such as licensing merchandise with its prancing-horse logo.
"I want to have different Ferraris for different Ferraristi," Montezemolo, 65, said in the July interview. "We have a lot of parallel activities that can increase revenues without being obliged to produce more cars."
Montezemolo, who has been chairman since 1991, has transformed Ferrari into a cash machine, accounting for about 10 percent of Fiat's 2012 operating earnings.
The division's worldwide first-half earnings before interest, taxes and one-time items widened to 15 percent of sales from 13 percent a year earlier. That compares with a 4.9 percent trading-profit margin for the parent company's mass-market nameplates in North America and 7.7 percent for those businesses in Latin America.
Ferrari, whose line-up includes the F12berlinetta and four-seat FF, plans to reduce deliveries by 400 cars this year to about 6,900 vehicles.
Montezemolo aims to match last year's record profit of 350 million euros in 2013, excluding contribution from LaFerrari deliveries, by increasing licensing revenue and adding more lucrative personalized add-ons for its cars, such as cashmere seats and carbon-fiber liners for the trunk.
The LaFerrari sold out even before being shown. Ferrari plans to make only 499 of the model, each numbered and fit with a driver's seat molded to its owner's body. The supercar maker aims to build about 200 LaFerraris this year and complete deliveries in 2014, Montezemolo said in May.
Asked whether Ferrari is planning more hybrid models, Montezemolo said, "the answer is yes, without exceeding" what customers want.
The Italian manufacturer plans to introduce the 458 Speciale sports car at the Frankfurt auto show next month, Ferrari said yesterday in a statement. The 605-horsepower model, which the company called its most aerodynamically efficient production car ever, accelerates to 100 kph in as little as 3 seconds.
Equipped with a V8 engine, the 458 Speciale will have a starting price of about 240,000 euros in Europe, said a person familiar with Ferrari's plan, who asked not to be identified before an official announcement.